GreenWatch: AI for Anti-Greenwashing
- Challenge:AI for Societal Good Challenge
- Co-Funders:Department of Foreign Affairs
- Phase:Seed
- Team Lead:Prof. Andreas Hoepner, University College Dublin
- Team Co-Lead:Dr Georgina Ifrim, University College Dublin
- Societal Impact Champion:Pat Cox, Sustainable Nation Ireland

Funders
Co-funded by: Department of Foreign Affairs




Developing AI-based methods to detect greenwashing to improve the measurement of progress towards the United Nations Sustainable Development Goals (SDGs).
To tackle the issue of greenwashing and to enable stakeholders to identify and take action against it, new detection and measurement techniques must be developed. The GreenWatch team proposes to build a machine learning / natural language processing system to sift through large quantities of SDG related disclosures to identify instances of greenwashing.