World’s first dynamic, contextual safety map to address millions lost in travel-related incidents
Dublin City University’s Insight Research Ireland Centre for Data Analytics has announced its latest spin-out, Kowroo – an intelligent travel safety platform transforming the way organisations support their workforce on the move. With travel-related uncertainty rising, Kowroo bridges the gap between feeling safe and being safe using cutting-edge AI.
Developed with the support of Enterprise Ireland’s Commercialisation Fund, Kowroo is the first platform to offer dynamic, real-time and personalised safety assessments and insights tailored to each traveller’s profile, location and local context. Unlike traditional reactive models, Kowroo enables organisations to support and protect employees in transit, providing a digital security advisor in every traveller’s pocket.
“Based on our industry analyses Fortune 500 companies lose up to €3.55 million annually due to travel-related incidents,” says Dr Sheelagh Brady, co-founder and CEO of Kowroo. “Kowroo helps mitigate these risks through features including SOS alerting, Follow Me Home, in-app chat, dynamic personalised risk assessments and residual risk tracking — all accessible via intuitive user and admin interfaces.”
“We want to provide intelligent, contextual safety tools that empower people and the companies responsible for them. Generic guidance fails to reflect the complexity of modern travel. Kowroo offers smarter, more personalised decision-making — wherever employees go.”
Live beta trials are already underway, with early feedback showing strong validation: 85 per cent of users report that Kowroo fills critical gaps left by existing Travel Risk Management (TRM) solutions. The company is now focused on developing design partnerships and from there converting early adopters to paid contracts, while enhancing its AI engine.
With its core technology built, and in spinning out of DCU, Kowroo is preparing for the next phase of growth. The company is initially targeting the €30m Irish enterprise market before scaling into the US and EMEA travel risk management sectors, with an initial focus on Fortune 500 companies, universities and international NGOs.
Kowroo also sees long-term potential in the €100bn global safety and navigation data space, with future revenue streams including data licensing, family safety applications and smart city integrations.
By capturing both verified incidents and real-time perception-based insights, Kowroo is building the dataset to inform world’s first dynamic, contextual safety map, a foundational layer for safer, more informed travel and risk decision-making worldwide. Think Waze for security.